Web Traffic Patterns

We have always known that people take a few months to think about a real estate transaction, so that we need to pay more attention to visitors to our site than someone selling sneakers or office supplies, but we didn't have much empirical evidence to go by.  Now we have more.

We track all of the new and returning visitors to our site, as well as all the visitors who click on our website from a search.  Although we know that our region is education-driven, and therefore not, in many cases, the usual seasonal pattern found elsewhere, even we were surprised to learn the two-week period in which the greatest number of new visitors appeared.  Can you guess?

It was during the last two weeks in January!  That means that, despite weather and paying off tax and holiday bills, more people are starting a property search right after the first of the year than at any other time. Our greatest number of clicks from Google last year came in February and March, suggesting that the search for specific properties might be ramping up just after the new visitors started the process. 

Since all industry data suggests that most property closes in the late spring and summer, except for a surge in commercial closings at the end of the year, this would suggest that, if you are a seller who wants to have the broadest exposure for your property, you need to list it now!  Not next month, not when the days are longer or the weather improves, but now.  This is when people want to look at real estate, at least in our region, and we should be giving them what they want, when they want it.  Because that's how property gets sold!  So act quickly, for maximum results.

Recent Statistics

There have been new indications that shed some light on what we may expect for a spring market in residential real estate.  It's been a brutal winter, but the February job numbers, which just came out, were not as bad as they might have been, and put Connecticut at 50% of its jobs regained from the lowest recessionary level.  This, of course, compares with 92% of jobs regained nationwide, after awful weather everywhere, but we welcome any good news.

Other recent studies predict that the Northeast is the likeliest region to see multiple bids on property this spring, suggesting that demand has been postponed due to winter storms, and will "pop" when spring arrives (will it ever come??).  Rates are edging up, which is another indication that time is of the essence for buyers, since monthly payments matter more than total cost for most people.

Another report from Zillow suggests that the West Coast is best for sellers, and the East Coast for buyers.  That's not surprising, since prices in Connecticut are still 23% below their peak in June of 2006.  It is yet another indication that our region will see strong buyer demand.  Since the listing inventory is delayed, again by weather, supply may be tight.

In our office, we've been getting reports of greatly increased web traffic to our site, with strong demand for certain types of searches by buyers.  Again, that would seem to indicate pent-up demand.

My crystal ball is a little cloudy, but my outlook, based on all of the above, is positive!