Lessons from Zillow Talk

  I just finished reading the new book Zillow Talk, written by its CEO and its Chief Economist.  It was full of the Freakonomics type of factoids that I love.  Many I already knew, as would most real estate agents, but others were new to me.  Also, Zillow uses all of its data to quantify things we know intuitively.  They also use statistics, of course, to try to prove things we don't necessarily think are true.  That's the beauty of statistics!

We had a lot of fun at a recent sales meeting with where to bet on getting the most appreciation on a home (near Starbucks), what neighborhoods gentrify quickly (gay ones), and what real estate agents sell properties fastest (women).  It was interesting to note that, statistically, newer agents perform just as well as older agents.  The question that the figures don't answer is why that is.  Speculation ranges from the fact that they are more eager and have more time to devote, to the likelihood that newer agents are younger, and more technologically advanced.  Good to know, though, if you want to use your nephew.

One of the most striking propositions was that there is a best time to list.  We know that, of course, and always thought it was right about now.  When Zillow analyzed the sales data from all over the country, however, they determined that the absolute best time to list your home is about 30 days after the bulk of spring listings comes onto the market.  As they put it, "between the time you fill out your NCAA bracket and the time that the winner at Augusta slips on the green jacket."  That's important news for all prospective sellers:  Get ready to list at the end of this month, for best results!

New from New Orleans

Recently, I went for the first time in many, many years to the National Association of Realtors Convention, held this year in New Orleans.  Aside from sampling some great food, and looking at some lovely real estate in the French Quarter, I heard a lot about what's on the minds of Realtors around the United States.  In no particular order:

--Trulia and Zillow, while getting lots of attention, are no panacea--they are wildly inaccurate in many cases.  Although we know that their values are not too accurate, and consumers know that too, consumers don't seem to realize how many listings appear there when they are unavailable, or even sold.  Consumers do a lot of searches that turn up listings not matching our Realtor.com results.

--Technology for our industry is abundant, but often comes with a steep learning curve, or is incompatible with other programs we already use.  The Jetson-like devices I have been waiting to see are still not here.

--While the market is pretty flat for the year in most parts of the country, other places have largely said goodbye to short sales and foreclosures.  Hurry up, Connecticut!

--We have as much in the way of politics in our industry as you could ever imagine. I couldn't bring myself to get interested enough to get outraged about much of it!

--People come to New Orleans to eat.  And eat.  And eat.  And I thought New Haven was a foodie city.  It is, but it doesn't get the same tourism.  And I had no idea how many people take cruises out of the Port of New Orleans.  I guess that means I'm pretty sheltered, up here in New England!

News from Tulsa

I just got back yesterday from meeting with The Leadership Council, a group of large independent brokers from around the country.  This time we met at Chenowth & Cohen in Tulsa, where growth is high and unemployment is low.  Tulsa turns out to be almost in the exact center of the country geographically, both north to south and east to west, so it is home to a lot of company distribution and service centers, as well as energy companies and others.  It is just approaching the million mark in population. People are moving from all different parts of the US, and many that I met had come from Texas. Boy, does it seem different from New Haven in those regards!

Tulsa has about two and a half months of housing inventory.  Prices are rising, and units are growing.  Like us, they have problems with mortgages and closing times, and sales are not easy.  However, it's really about jobs.  If people have jobs, and employees are moving into the region to work, then it's obviously easier to sell your home and buy another one, because there is a steady supply of buyers being created.  In addtion, the West has ranches and open land all around, making it much simpler and cheaper for builders to add new product. 

The real estate business has some characteristics in common all over, but there are some differences.  They have centralized showing, so agents make one call to arrange all the properties for a buyer to see.  They also have lots of listings where contact is through the owner, which seems odd to us.  States with title companies owned by real estate companies are more real estate agent driven than lawyer driven.  Towns and cities are farther apart, and many agents I met worked an hour or more from home.  There seemed to be more concentration--one agent I met with had 159 listings!  Advertising has left newspapers in many places, and you don't see the big Sunday ad sections.  Everything is done on line, or directly by real estate companies. 

Other practices were similar to ours, including the work ethic of agents, the changes brought by technology, and the complications of lending and governmental regulations.  It's always refreshing to see both the old and the new, and to step out of the regular daily grind and view it from a distance.