Is Madison, Wisconsin Leading the Way for Us?

As most of you know by now, I belong to a group of large independent real estate companies around the country. Some are in big cities, but most are in smaller cities (although bigger than New Haven or Hartford). For some reason, Madison, Wisconsin seems to be the most like our region. Dave Stark, the owner of Stark Real Estate there, and I have discussed this, and it's likely to have a lot to do with the employment base. They have both the state capitol in Madison, and the University of Wisconsin, and those are the two biggest employers. If you didn't know that before, you weren't watching the state workers picketing the Madison capitol!

Having a lot of non-profit and government workers in a region usually makes the employment situation steadier, as well as the use of commercial space. Universities and governmental bodies think in terms of decades, not months. Also, you don't often have the boom times that you would find in Silicon Valley, say, or Wall Street, or even a smaller place where a large manufacturer might open or expand a facility.

Therefore, I thought it was very good news last week when I received Stark's quarterly mailing. While they had the same horrible first quarter that seemed to prevail everywhere, the recent signs have been encouraging. They see lots of pending activity, and increased interest in real estate. I hope it gets here as fast as a big storm seems to do!

Back From Boise

I just returned from Idaho, where the national group of independent real estate companies to which I belong was meeting, and I can report that it's scary out there. We have all cut costs, and are continuing to cut costs, finding new businesses and new ways of doing business, and changing our organizations to adapt to a changing world. No one thinks that it's going to get easier in the next couple of years.

We are probably not that different from owners in many industries. When you look at the stock market, it may seem as though times are better, since many are reporting higher earnings. However, when you examine things more closely, most of the improvement comes from cutting costs and laying off employees, not from raising revenues. Especially when you get to smaller companies, that strategy has its limitations. As one member of our group reminded us, you cannot save your way to prosperity.

While the whole country is affected, it's a good time to be in the Midwest. Those in that area say that it's because what doesn't go way up doesn't come way down, and that may be so. Everyone agreed, though, that some ways in which we traditionally made our profits--traditional brokerage, relocation, and commercial sales--are all suffering, and people are increasingly looking to new sources of income--mortgage, property management, and insurance (which, ironically, was fairly recently thought not to be much of a moneymaker for real estate). Short sales continue to affect all parts of the country, with the Midwest again being better than Nevada and other hard-hit markets.

We talked about the trends, the harsh realities, and the future of our industry. Afterward, we adjourned to do the only thing we could then think to do--drink!

Busy Time in Relocation

As many people may know by now, we have grown so much in our relocation services business that we spun it off and renamed it Pearce Plus, primarily because we use real estate companies other than our own in areas we don't serve (and, in some special circumstances, in our own area as well). We are serving as advisors and administrators for human resource departments about policies and procedures involved in relocating employees from around the world to New Haven, and, increasingly, from one place to another when New Haven isn't either the destination or the point of origination. For example, we may help a company here do a group move from California to Florida. We are also representing many senior living facilities in moving seniors through our Senior Services division, now also under the Pearce Plus banner. These activities are specialized and deserve to be separated out.

Other companies who do what we do are usually independent entities, although often they are under the umbrella of a real estate company (Cartus, for example) and use their own agencies wherever possible. Although our relocation employees operated indepedently, we thought that renaming our services would make the point more clearly to clients and to the public. We chose this point in time because it's so busy now. After a lull, when corporations were all putting their hiring on hold, we are seeing a spurt of new employees coming into the region. Seniors, of course, are often driven to sell by factors other than market timing, so that market is strong as well.

And, we must admit, it's nice to have something positive to report in these gloomy times!